Business Communication

Guffey's "Business Communication: Process and Product" continues in this new edition to emphasize the three elements that have been the hallmarks of its success: Process; Product; Partnership. Guffey's unique 3-x-3 process approach provides students a practical strategy for solving communication problems and creating successful communication products. Through the direct application of the strategic 3-x-3 process to all forms of business communication and with the provision of excellent document models, students have the tools necessary to create well-crafted documents and presentations. Mary Ellen Guffey provides unparalleled support to students and instructors. Her privately sponsored Web sites now contain well over 3,000 student-oriented pages (most of them text-specific), and her e-mail and paper newsletters bring a continuous supply of customized teaching materials to instructors. Best of all, she acts as a classroom consultant who actively responds to instructor needs and suggestions.