Managerial Economics and Business Strategy

"Thanks to feedback from users around the world, Managerial Economics and Business Strategy remains the best-selling managerial text in the market. We are grateful to all of you for allowing us to provide this updated and improved edition. Before highlighting some of the new features of the tenth edition, we would like to stress that the fundamental goal of the book-providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions-has not changed. What has changed are the examples used to make managerial economics come to life for this generation of students, a stronger integration with data-based decision-making, and an enriched utilization of new technologies (such as Connect) for enhancing the teaching and learning experiences of instructors and their students"--