Handbook of Business Communication
by Gerlinde Mautner, Franz Rainer
2017-07-24Language Arts & Disciplines748 pages~15h to readISBN 9781501500640
Publisher: Walter de Gruyter GmbH & Co KG
About this book
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
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Reading Time
From pages~15h748 pages